Sept 24: Let's Get Uncomfortable

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Why the heck should I tweet?

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Does Twitter really have a place in business? Are you really going to suggest it as part of a marketing strategy?

Short answer: Yes.

Here is the deal, just a few short years ago (or yesterday) we were all debating the legitimacy of any social media and yet … we are all using it. So, yes, that weird 140-character maximum medium does have a purpose, and below are 5 reasons why:

Brand presentation: Having your brand exist in the Twittersphere is just another opportunity for potential customers, influencers or media to find you. Just like Facebook, there is a profile header that you can customize with current offers, mission statements or imagery.

SEO: We have all heard the rather nerdy (sorry) search engine companies preach on content strategies that support search engine optimization. Having a Twitter profile with location, bio, web address and contact info will drive people to your website. It is also another opportunity to tell your brand story.

Read the full story at the Grand Rapids Business Journal. 

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What’s it like having 6 dogs sleep with you? Exhibit A. 🐕no room for your legs. 🦮king size bed; single for the humans. 🐩bed on a bed. 🐾wake with a crick in your neck. 🦴it’s their world, we’re just living in it

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The power of the @smallbusinessassocofmichigan Women’s Entrepreneurial Fellowship is best described by the second-stage WOSBs in it. Ashley Connelly, 25-26 grad, sums it up: “If you’re a second stage woman business owner seeking an fellowship program that allows for the participants to be FULLY authentic 💃 , network with peers for advice, celebrate each other’s successes and failures all while being exposed to amazing speakers who are also practitioners - SIGN UP! ✅ People involved in this program GET IT... they understand what is means to be and think like an entrepreneur.” Apply for the next cohort, launching in October. Deadline is mid-September. Apply now: https://sbamwef.org/apply/ WEF is a program built by business owners for business owners, which is what makes it so incredible. The women chosen for the program have access to resources, mentorship, peer support, and 9 months of learning focused on the emotional and practical.