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How important is design?

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We have a saying around our office, “Presentation is just as important as strategy.” What I mean by that is we could have an amazing marketing strategy that we put together for a client, but if we present it in Word with no logo, graphics or imagery it looks amateurish. We want to stand out from our competitors and we do that through great design.

Invest the money to develop collateral that embodies your company and will speak to your customers.

Take the following for example.

  • Sales presentations should be customized to each potential customer you are going to chat with – include their logo, add in graphs that are relevant to their industry. Let the graphics tell the story.
  • Your website is the first place people go to find out more information about you, with social media being a close second. Is the content, photos, design updated?
  • When you meet someone, the first thing you hand them is your business card. Did you order them through VistaPrint or did you work with a designer to develop a template? What is the message you want to send?
  • In our industry, proposals are a constant and we want to stand out. We have custom letterhead and a cover page that presents our company in a professional and eye-catching manner.
  • Social media is an important tool for businesses. Do you have a cover image for Facebook and LinkedIn? Customizing those images allows companies to share an important message to visitors.

These are just a few examples of how design affects multiple facets of a business. Creative isn’t one and done, it should be ongoing to keep your brand fresh and relevant.

 

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Open post by bodespeaks with ID 18445961302123742
In @8thirtyfour early days, I didn’t know how to build a support network or find the resources to plan for growth, so I ‘winged’ it. Then, when I hit our target revenue and employees, was stuck in the business and had no time to work on it. It’s exhausting, and I was sick of watching other women-owned small businesses go through the same thing. So, I built what we needed. The Women’s Owners Network: The program for what comes first. The Women’s Entrepreneurial Fellowship: The program for what comes after. Each program is built, taught, and led by business owners for business owners, because no one understands your journey better than those who have been there. Apply. Do it for you, because if you don’t build and maintain that foundation, you’re walking away from your business. https://sbamwef.org/apply/

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I also promise you the presentation will not be drafted by, influenced by or done by AI.

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Open post by bodespeaks with ID 18122942332886995
As the poster child of Anti-AI; I’ll be sharing all my insights at my session at the @widnational Women In Defense National Conference this Monday (tomorrow). It may or may not include screenshots of me calling Claude names. I will give you: - Resources - Guides - Policies to start with (not a lawyer people - this is my disclaimer) I also promise you the presentation will not be drafted by, influenced by or done by AI. Cool. See you then. #widnc26