Sept 24: Let's Get Uncomfortable

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Marketing love: Southwest Airlines

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I have long been a fan of Southwest Airlines. Besides the fact that their boarding process is genius, prices are on point and the staff always seems pretty damn nice – the marketing is also humorous, strategic and well implemented.

Here are the top reasons I am crushing on Southwest Airlines:

  1. They listen. Every time I have tweeted them they have tweeted back, not automated responses but an actual person responding to my question or rant.
  2. The content is timely. They actually answer customer questions and use video, photos and more to tell the story. For example, we have all stared out the window when a plane was being de-iced and wonder what the hell is being sprayed or who is in the bucket. By utilizing video they informed passengers on the process. They also made another one on the temperature in the cabin, because we are all wondering why the hell it gets so hot right before take-off.
  3. They have crisis plan and they are creative about it. Just last year they experienced a massive technology outage, which resulted in cancelled flights, scheduling issues and the website being down. The organization employed Facebook Live for the first time ever to address the situation, and watched as its audience interacted with the content in a much more favorable way than if it had merely issued a statement. Read more about it here.
  4. They deploy multiple tools. Whether it is multiple social channels, video, online advertising, storytelling and catchy campaigns (Wanna get away) – and they know how to tie everything together. For such a big company, that is impressive.

What truly makes them unique, is the fact that they genuinely care about their customers. From their processes to the communication tools they use, they are innovative and their culture reflects that. Culture is the most important strategy a company can invest in.

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Open post by bodespeaks with ID 18127940368651823
Felt fitting to post this sneak peek of the Happy Hour Hustle episode with @meredith.and.the.media. You can’t allow other people to decide your path, if you’re afraid they’re gonna judge you; they will. Get over it.

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Open post by bodespeaks with ID 18174154756423008
What’s it like having 6 dogs sleep with you? Exhibit A. 🐕no room for your legs. 🦮king size bed; single for the humans. 🐩bed on a bed. 🐾wake with a crick in your neck. 🦴it’s their world, we’re just living in it

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Open post by bodespeaks with ID 18113635111928988
The power of the @smallbusinessassocofmichigan Women’s Entrepreneurial Fellowship is best described by the second-stage WOSBs in it. Ashley Connelly, 25-26 grad, sums it up: “If you’re a second stage woman business owner seeking an fellowship program that allows for the participants to be FULLY authentic 💃 , network with peers for advice, celebrate each other’s successes and failures all while being exposed to amazing speakers who are also practitioners - SIGN UP! ✅ People involved in this program GET IT... they understand what is means to be and think like an entrepreneur.” Apply for the next cohort, launching in October. Deadline is mid-September. Apply now: https://sbamwef.org/apply/ WEF is a program built by business owners for business owners, which is what makes it so incredible. The women chosen for the program have access to resources, mentorship, peer support, and 9 months of learning focused on the emotional and practical.