Sept 24: Let's Get Uncomfortable

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Does Narrowing in Freak You Out?

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Whether you’re a creative entrepreneur, small business owner, or even a larger organization – the idea of getting daringly narrow with your brand positioning and marketing efforts can sometimes feel like boxing yourself in, painting yourself in a corner, and alienating potential customers (who can pay you) and help your business grow.

It’s not uncommon for us to get pushback from our clients who are uncomfortable with narrowing in on their dream customer. They might say it’s because they don’t want to leave anyone out.

Either a previous customer you’ve already worked with, a friend you know would benefit from your offering, or maybe even a character on a TV show you could imagine hiring you!

But if we’re reading between the lines, we always sense an underlying fear of losing out on any customer willing to pay them. If money were no object, who would your dream customer be? What exactly would you offer them? Why do they need it – what problem are you solving for them?

Source: https://braidcreative.com/blog

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What’s it like having 6 dogs sleep with you? Exhibit A. 🐕no room for your legs. 🦮king size bed; single for the humans. 🐩bed on a bed. 🐾wake with a crick in your neck. 🦴it’s their world, we’re just living in it

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The power of the @smallbusinessassocofmichigan Women’s Entrepreneurial Fellowship is best described by the second-stage WOSBs in it. Ashley Connelly, 25-26 grad, sums it up: “If you’re a second stage woman business owner seeking an fellowship program that allows for the participants to be FULLY authentic 💃 , network with peers for advice, celebrate each other’s successes and failures all while being exposed to amazing speakers who are also practitioners - SIGN UP! ✅ People involved in this program GET IT... they understand what is means to be and think like an entrepreneur.” Apply for the next cohort, launching in October. Deadline is mid-September. Apply now: https://sbamwef.org/apply/ WEF is a program built by business owners for business owners, which is what makes it so incredible. The women chosen for the program have access to resources, mentorship, peer support, and 9 months of learning focused on the emotional and practical.