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Is it Appropriate to Have a Personal Brand?

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Last week I received an email from a boutique owner with a very good question about personal branding. And because I (Kathleen here – hi!) secretly want to be a proper advice columnist I thought I’d share the original questions and my response here.

This isn’t just about communication with others.

Rhiannon had some really great questions and this is an issue that is applicable not only to creative entrepreneurs who don’t necessarily want to be front and center when it comes to their brand – but also to larger organizations that aren’t necessarily led by a single personality.

That said, I believe it is always appropriate to have a personal brand. First let’s define what it means to have a personal brand. Here at Braid Creative we believe a personal brand is simply blending who you are into the work that you do.

This means your personal values will show up in your business mission. It means that you get to connect the dots between your expertise and your hobbies. It means that your personality is an asset to your bottom line – the thing that makes you “weird” can be the thing that sets you apart from your competitors and attracts your dream customer! And most importantly, it means that your work is creatively fulfilling on a personal level.

Source: braidcreative.com/blog/

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What’s it like having 6 dogs sleep with you? Exhibit A. 🐕no room for your legs. 🦮king size bed; single for the humans. 🐩bed on a bed. 🐾wake with a crick in your neck. 🦴it’s their world, we’re just living in it

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The power of the @smallbusinessassocofmichigan Women’s Entrepreneurial Fellowship is best described by the second-stage WOSBs in it. Ashley Connelly, 25-26 grad, sums it up: “If you’re a second stage woman business owner seeking an fellowship program that allows for the participants to be FULLY authentic 💃 , network with peers for advice, celebrate each other’s successes and failures all while being exposed to amazing speakers who are also practitioners - SIGN UP! ✅ People involved in this program GET IT... they understand what is means to be and think like an entrepreneur.” Apply for the next cohort, launching in October. Deadline is mid-September. Apply now: https://sbamwef.org/apply/ WEF is a program built by business owners for business owners, which is what makes it so incredible. The women chosen for the program have access to resources, mentorship, peer support, and 9 months of learning focused on the emotional and practical.