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Is it Appropriate to Have a Personal Brand?

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Last week I received an email from a boutique owner with a very good question about personal branding. And because I (Kathleen here – hi!) secretly want to be a proper advice columnist I thought I’d share the original questions and my response here.

This isn’t just about communication with others.

Rhiannon had some really great questions and this is an issue that is applicable not only to creative entrepreneurs who don’t necessarily want to be front and center when it comes to their brand – but also to larger organizations that aren’t necessarily led by a single personality.

That said, I believe it is always appropriate to have a personal brand. First let’s define what it means to have a personal brand. Here at Braid Creative we believe a personal brand is simply blending who you are into the work that you do.

This means your personal values will show up in your business mission. It means that you get to connect the dots between your expertise and your hobbies. It means that your personality is an asset to your bottom line – the thing that makes you “weird” can be the thing that sets you apart from your competitors and attracts your dream customer! And most importantly, it means that your work is creatively fulfilling on a personal level.

Source: braidcreative.com/blog/

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The Women’s Entrepreneurial Fellowship is changing lives and you owe it to yourself to apply, make the time and invest in you. This is about building what you want next with peers who understand where you are and those who have been there before. www.sbamwef.org

We were not prepared for perimenopause, much like our periods, sex, or anything else to do with our bodies. God forbid we talk about it openly.

We were taught to be ashamed, keep quiet, and to just accept it’s part of being a woman.

I reject that narrative. In fact, I like to bring it up in every conversation. Does that make you uncomfortable? Good.

When we normalize perimenopause and the conversation around it, we stop isolating, and we’re all more prepared for this sh*tshow.

Come to Uncomfortable Conversations: The Pause on September 24th. Go register; it’s gonna be a powerful convo, and @8thirtyfour is partnering with the @smallbusinessassocofmichigan Michigan Women’s Business Council. Link in bio.

15 5
Open post by bodespeaks with ID 18134378389612281
We were not prepared for perimenopause, much like our periods, sex, or anything else to do with our bodies. God forbid we talk about it openly. We were taught to be ashamed, keep quiet, and to just accept it’s part of being a woman. I reject that narrative. In fact, I like to bring it up in every conversation. Does that make you uncomfortable? Good. When we normalize perimenopause and the conversation around it, we stop isolating, and we’re all more prepared for this sh*tshow. Come to Uncomfortable Conversations: The Pause on September 24th. Go register; it’s gonna be a powerful convo, and @8thirtyfour is partnering with the @smallbusinessassocofmichigan Michigan Women’s Business Council. Link in bio.