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October 25, 2019

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It’s not about who you know, it’s about who knows you.

When I talk Big Deal Energy™️, I remind people about the power of their network and the investment it requires to actually reap the benefits. You gotta give to get.

I shared some thoughts with @fastcompany on the ROI of conference sponsorships, which only makes sense if you build connections and are visible.

“The benefit and ROI need to outweigh the cost. ROI should be defined in multiple ways: brand awareness, visibility with a core customer base, or being able to share knowledge, which positions you as a thought leader. Note: Invest in personal branding workshops or education so your people know how to connect, make an impression, follow up, and nurture a lead.”

If you don’t know how to work a room, give more than you get, then for the love of all that is holy, register for the Big Deal Energy™ Workshop on June 23.

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The moment you step into your Big Deal Energy™️, people will find a reason to hate you. They’ll disagree with you. They’ll leave shitty comments. They’ll try to make you feel small.

Let them.

Their mediocre is not yours to carry, their discomfort with your confidence is a them problem. You aren’t showing up to make everyone comfortable, you’re doing it because being authentically you means something.

And when the haters roll in? Smile; they just proved your point. See you on the 21st.

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The moment you step into your Big Deal Energy™️, people will find a reason to hate you. They’ll disagree with you. They’ll leave shitty comments. They’ll try to make you feel small.

Let them.

Their mediocre is not yours to carry, their discomfort with your confidence is a them problem. You aren’t showing up to make everyone comfortable, you’re doing it because being authentically you means something.

And when the haters roll in? Smile; they just proved your point. See you on the 21st.

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