If you’re looking for Big Deal Energy, you’re in the right place. I realize I talk about it all the time; most recently at the Michigan Restaurant & Lodging Association‘s Women in Hospitality Leadership Conference, which is why I’m pulling together all the main ideas in one handy dandy blog for you to bookmark and reference.
What is Big Deal Energy?
Big Deal Energy™ personal branding starts with QUIRKS. It’s your road trip to Big Deal Energy, and we’re bringing roadies.
You’re gonna question every rule you’ve been following, uncover your Big Hairy Audacious Goal, identify what makes you weird and remarkable, reframe your story, know your value, and show your authentic self.
Big Deal Energy is owning what makes you unforgettable, and sharing it with the world – f*ck the haters.
Big Deal Energy™(n.): The confidence of knowing exactly who you are, owning your QUIRKS™, and communicating your authentic self unapologetically.
The Big Deal Energy Workbook
Everything lives online, which is cool and all, but I’m a big fan of analog. It requires you to sit, think, reflect, and absorb. When you put away your phone and write it down, it suddenly becomes more real and tangible.
The Big Deal Energy Workbook walks you through QUIRKS and all the tools I’ve developed to guide you on your personal brand journey. No, you can’t download it; that defeats the purpose. If you want it, you gotta reach out, and we’ll send it to you.
However, cause I’m not a total asshole, here is a link to some of the resources.
The Reminders
Flip the Script. You don’t have to play by the rules someone else set; they were never designed to benefit you; they exist for the insecure and mediocre, who only stand to gain when you stay quiet and hidden.
Your Disadvantages Are Your Advantages. What the world sees as a disadvantage is actually your advantage. It’s what makes you uniquely you and an utter badass.
If you won’t do it for you, do it for her. The problem isn’t your skills, your experience, or your story; the problem is you’ve been taught to shrink, to make yourself easier to overlook, more palatable, less threatening, and it’s costing you. More importantly, it’s costing her.
People do business with people, not logos. No one will remember your name, job title, or the other boring stuff you tell them. What they’ll remember is how you showed up, what you wore, the interesting things about you…it’s the stuff that makes you different or weird.
Big Deal Energy™ workshops, training, and coaching are where you’ll work through the full QUIRKS™ framework and walk away with a personal brand, a roadmap, and permission to be unapologetically you.
The foundation of your personal brand is you. It’s you believing in you. It is your Big Deal Energy, and it’s remembering what the great Leslie Knope from Parks and Rec said: I am big enough to admit I am often inspired by myself.
If you want more guidance, you can book (paid) time with me or request training.
