We are blogging maniacs at 8THIRTYFOUR, we blog twice a week or more depending on breaking industry news. That is a lot of content to create, which means we have learned a thing or two along the way.
Here are some of our blogging non-negotiables.
- It’s all about the relationship. Readers need to feel a personal connection to a brand, and that means you gotta give a little of yourself to build loyalty. We blog a lot about marketing, PR, digital, design…but we also talk about our favorite patios, stuff we do to unwind and more. Communication is all about building relationships, and to do that you have to foster a connection on a deeper level.
- Provide value. Think ‘how-tos’ or checklists. Just recently we wrote a blog about the best times to post to social media, broken down by network. Readers could download an infographic, that they could use as a guide when scheduling social media. See…value.
- Be funny (no pressure). Don’t take yourself too seriously, brands that incorporate humor into their content come across as more relatable and engaging.
- Share the responsibility. No one person in our company is expected to generate all the content and we often will collaborate on blogs with each person inputting their piece.
- Share real world results. Any company can talk about how great they are, it is when you show results of a project or campaign that readers will take notice.
These are just a few of the things we have learned from 11 years of blogging. What do you think?
