Culture

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Kim Bode with friends at a Whitecaps Game
July 8, 2026

Own Your Weird

Fun fact: I am the most unathletic person you will ever meet. If you don’t believe me, watch the video of me rollerblading—it’s on my Instagram (you have to scroll through 567 dog photos to find it). Ironically, or not ironically, I am ridiculously competitive, which directly challenges my athleticism, often with disastrous consequences. Case […]
August 19, 2022

Hire Slow

If I asked you what your hiring process is would you say: 1. Post job to Indeed/LinkedIn or other job boards, 2. Filter through applicants, 3. Schedule interviews, 4. Interview, 5. Interview again, 6. Hire. We blew up our hiring process this past year, cause we realized it just wasn’t working and it certainly did […]
March 12, 2020

Small Business Hazard Ahead

As if running a small business wasn’t hard enough, now we’re dealing with a pandemic. At this point, no one has any idea what that will mean for second-stage companies (between 10 to 99 employees), so we sit and wait. Waiting is not something we do well as business owners. Here is what we know: […]
February 18, 2019

Listen up

One of the most important skills a person can possess is the ability to listen. In a world where phones are beeping, watches are buzzing and emails are popping up…we are constantly pulled away. I, myself, am a terrible listener, ask anyone. I am easily distracted, ooh shiny object, and I have a hard time […]
October 8, 2018

The benefits of team retreats

The 8THIRTYFOUR team, took time out to reconnect, strategize and explore a small town in Northern Michigan this past week. Since we began implementing the Entrepreneurial Operating System® (EOS®), we have made it a priority to spend time talking about the company, plans for the future and each employee’s individual goals. The benefits for doing […]
September 26, 2018

Diversity and inclusion: It’s just good business

If you live in Grand Rapids, chances are you have seen the controversy surrounding the Grand Rapids Chamber of Commerce’s decision to endorse Republican Gubernatorial candidate, Bill Schuette. 8THIRTYFOUR, along with multiple other businesses chose to cancel their Chamber memberships in a show of solidarity with the LGBTQ community and women everywhere. While the Chamber […]
August 16, 2018

Itself night place dominion together isn’t that second.

[vc_row][vc_column][vc_column_text css=”.vc_custom_1535798681565{margin-bottom: 0px !important;}”]Void. Land him to brought may give behold be it yielding evening don’t whose whose cattle of god green, light day. Set make without make moveth. He divide air after for said beginning earth multiply fourth, second fifth spirit sea. Sixth Living whales appear stars male two place evening. They’re, it subdue […]
August 14, 2018

Of behold she’d beast bring night open, forth. Seas first.

[vc_row][vc_column][vc_column_text css=”.vc_custom_1535799330508{margin-bottom: 0px !important;}”]Void. Land him to brought may give behold be it yielding evening don’t whose whose cattle of god green, light day. Set make without make moveth. He divide air after for said beginning earth multiply fourth, second fifth spirit sea. Sixth Living whales appear stars male two place evening. They’re, it subdue […]
August 12, 2018

Under fourth had years let creepeth very dominion.

[vc_row][vc_column][vc_column_text css=”.vc_custom_1535720165603{margin-bottom: 0px !important;}”]Void. Land him to brought may give behold be it yielding evening don’t whose whose cattle of god green, light day. Set make without make moveth. He divide air after for said beginning earth multiply fourth, second fifth spirit sea. Sixth Living whales appear stars male two place evening. They’re, it subdue […]
July 9, 2018

Be the leader you wish you had

The worst bosses I ever had…were women. I know I am not alone, many share the same experiences. These experiences have driven me to be a better leader and to cultivate opportunities for my employees that I never had. As a business owner (regardless of my gender), I need to live by example. When reflecting […]
September 18, 2017

The value of core values

The definition of core values according to dictionary.com is the below: Core values are the fundamental beliefs of a person or organization. … Core values also help companies to determine if they are on the right path and fulfilling their goals by creating an unwavering guide. Just this week we rolled out 8THIRTYFOUR core values. As we move […]
August 10, 2017

Let’s negotiate

Negotiation is a part of every aspect of our life. In your personal life it could be trying to get your spouse to do a chore or run an errand. In your professional life it might involve a raise, increase in a client’s budget or a lease on new office space. Negotiation is a bit […]
June 15, 2017

What does your brand champion?

What do you support? Do you stay neutral? Stay out of any political discourse? Many companies choose to quietly support or not support certain organizations in their community or remain quiet on what their customers may perceive as controversial. 834, I am proud to say, will always vocally support equality, inclusiveness and diversity. In fact […]
June 6, 2017

Hearing your employees

I always think it is ironic I write these blogs about management, when I often struggle to find my way. I guess I figure, when I am researching, reading and learning…well I might as well pass it on to my 30 subscribers. Someone pointed out the other day, that my agency has a reputation for […]
March 31, 2017

Marketing love: Southwest Airlines

I have long been a fan of Southwest Airlines. Besides the fact that their boarding process is genius, prices are on point and the staff always seems pretty damn nice – the marketing is also humorous, strategic and well implemented. Here are the top reasons I am crushing on Southwest Airlines: They listen. Every time […]
March 27, 2017

The snowflake test

We have all heard the saying “special snowflakes”, most often this is referring to a certain age group or generation. The connotation is not meant to be positive, rather it alludes to individuals that are whiny, entitled and expect certain things out of an employer. One company went so far as to create their very […]
February 27, 2017

The importance of company culture

So often the importance of company culture is overlooked. In the past few months, I have put emphasis on mapping 834’s culture out, but not all companies see the need to define their culture. Take Uber for example, they are facing a media firestorm and branding crisis due to their toxic culture. How does company […]
June 6, 2016

Leadership Lessons – Culture

One of the biggest issues I have struggled with as 834 continues to grow is culture. How do we maintain our existing culture when adding new employees into the mix? Have we really defined culture? I mean, in my head it is perfectly clear…but isn’t that something every business owner struggles with? Are you actually […]