Get it over with, stop procrastinating

Ever find yourself scrolling through Facebook, Instagram, LinkedIn…all the photos in your phone…the latest Ann Taylor sale…basically doing anything but tackling the looming project that is due? I’m convinced it […]

5 ways to amplify your personal brand

I had a great conversation this past week with good friend of mine, who is in an influential and important role in Grand Rapids. She was looking to amplify her […]

Me Too: Utilizing Social Media for Advocacy

Me Too. A powerful two word phrase that has been spreading like wildfire on social media started up on Sunday night. With the Harvey Weinstein sexual assault allegations dominating headlines, […]

The future of social media

I had a friend pose a question to me this past week on the future of social media. Will it remain an important tool for marketers? Has fake news, spam […]

Building an integrated campaign

Team 834 is working with our local community theatre on the promotion of an unknown play that deals with some very real but difficult issues. In an effort to bring […]