Millennials and brand loyalty
This article previously appeared in the Grand Rapids Business Journal on September 29, 2017. Peanut butter. Jam. Bread. Besides a craving for a sandwich, do you think of certain brands […]
Why the heck should I tweet?
Does Twitter really have a place in business? Are you really going to suggest it as part of a marketing strategy? Short answer: Yes. Here is the deal, just a […]
