SEM

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January 4, 2018

Creating a marketing plan

Strategies are hard. Where the hell do you even start? Whether you are the one responsible for creating a marketing plan or you are working with an agency, you need to understand the components. The following outline is what I start with when crafting a strategy and then I customize based on the client, industry […]
July 10, 2017

Show me the money

Jerry Maguire, eat your heart out. As a business owner you need to constantly ask yourself, “is this a good investment?” or “what is the ROI?” Marketing is one of those activities that proves more difficult to show return on investment, which is why it is usually the first to get chopped. I’m here to […]