When starting a business the only thing you can think of is….$$$. How will you pay bills? Hire employees? Feed your dog? Fast forward and you are now a relatively stable company (I mean are small businesses ever really stable?) and you are struggling with clients, you’re exhausted all the time, management of employees is […]
Strategies are hard. Where the hell do you even start? Whether you are the one responsible for creating a marketing plan or you are working with an agency, you need to understand the components. The following outline is what I start with when crafting a strategy and then I customize based on the client, industry […]
At the end of every year, people lose their minds and make a bunch of resolutions they are never going to keep. The definition of insanity is doing the same thing over and over and expecting different results – it’s time for a different approach. What if we all learned from the prior year, took […]
Every January I sit down and write up our growth strategy for the coming year – it keeps us on track with milestones and goals to reach. I take a few hours, pour myself a glass of cabernet and get to work. Everything is more fun with wine. There are a ton of books, blogs and […]
