Sept 24: Let's Get Uncomfortable

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Building a PR calendar

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One of the best ways a company can gain awareness is visibility in the media. Public Relations and media coverage has changed over the years which is good and bad. The bad is there are less reporters, which means they have to shift through a lot more information and have limited time to write a story. The good is that publications are much more open to submissions.

Another thing to keep in mind is that press releases are not always warranted, sometimes a targeted pitch to the right reporter and publication is the best approach. So don’t waste your time writing up a press release when you can reach out with a story idea.

The best tip I can give you is to create a PR calendar that maps out story ideas, publications to target, reporters to reach out to and a timeline. If consistent media coverage is your goal, then you need to mine for stories within your organization but also create your own news.

Download the PR calendar template here. The first line is an example on how to fill out the calendar. If you have questions, please don’t hesitate to reach out to me via ki*@*******gn.com.

Be sure the stories are relevant to a wide audience and solve a problem.

 

 

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Felt fitting to post this sneak peek of the Happy Hour Hustle episode with @meredith.and.the.media. You can’t allow other people to decide your path, if you’re afraid they’re gonna judge you; they will.

Get over it.

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Open post by bodespeaks with ID 18127940368651823
Felt fitting to post this sneak peek of the Happy Hour Hustle episode with @meredith.and.the.media. You can’t allow other people to decide your path, if you’re afraid they’re gonna judge you; they will. Get over it.

What’s it like having 6 dogs sleep with you? Exhibit A.

🐕no room for your legs.
🦮king size bed; single for the humans.
🐩bed on a bed.
🐾wake with a crick in your neck.
🦴it’s their world, we’re just living in it

15 0
Open post by bodespeaks with ID 18174154756423008
What’s it like having 6 dogs sleep with you? Exhibit A. 🐕no room for your legs. 🦮king size bed; single for the humans. 🐩bed on a bed. 🐾wake with a crick in your neck. 🦴it’s their world, we’re just living in it

The power of the @smallbusinessassocofmichigan Women’s Entrepreneurial Fellowship is best described by the second-stage WOSBs in it. Ashley Connelly, 25-26 grad, sums it up:

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Apply for the next cohort, launching in October. Deadline is mid-September.

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WEF is a program built by business owners for business owners, which is what makes it so incredible. The women chosen for the program have access to resources, mentorship, peer support, and 9 months of learning focused on the emotional and practical.

7 0
Open post by bodespeaks with ID 18113635111928988
The power of the @smallbusinessassocofmichigan Women’s Entrepreneurial Fellowship is best described by the second-stage WOSBs in it. Ashley Connelly, 25-26 grad, sums it up: “If you’re a second stage woman business owner seeking an fellowship program that allows for the participants to be FULLY authentic 💃 , network with peers for advice, celebrate each other’s successes and failures all while being exposed to amazing speakers who are also practitioners - SIGN UP! ✅ People involved in this program GET IT... they understand what is means to be and think like an entrepreneur.” Apply for the next cohort, launching in October. Deadline is mid-September. Apply now: https://sbamwef.org/apply/ WEF is a program built by business owners for business owners, which is what makes it so incredible. The women chosen for the program have access to resources, mentorship, peer support, and 9 months of learning focused on the emotional and practical.