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What does your brand champion?

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What do you support? Do you stay neutral? Stay out of any political discourse?

Many companies choose to quietly support or not support certain organizations in their community or remain quiet on what their customers may perceive as controversial.

834, I am proud to say, will always vocally support equality, inclusiveness and diversity. In fact we are proud supporters of the Grand Rapids Pride Center and this weekend’s Pride Festival. For us, this is a huge part of our culture and it is what makes our company great.

Some companies may have a different base of clients or may have a political base and need to remain neutral facing for those reasons. I am really proud that as a small business owner I am able to support great organizations like the Grand Rapids Pride Center, GVSU LGBT Alumni Association and Vicki’s Pet Connection (obviously we support all things animals).

You have to do what is right for you, your company and your customers.

What do you think?

 

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Kayden
June 20, 2017

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I wrote the much-requested, much-anticipated sequel to The Gray Wave: Why Women Are Leaving.

Just a week ago, I headed up to the cabin for the first time in months. We’ve owned the cabin for almost 10 years. It’s remote. The driveway requires four-wheel-drive, and if it isn’t maintained, we can’t get to it. For as long as we’ve owned it, I’ve asked for snow plowing to be set up.

What’s a Man Gotta Do is live on bodespeaks.com and linked in my bio.

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Open post by bodespeaks with ID 17888093319462729
I wrote the much-requested, much-anticipated sequel to The Gray Wave: Why Women Are Leaving. Just a week ago, I headed up to the cabin for the first time in months. We’ve owned the cabin for almost 10 years. It’s remote. The driveway requires four-wheel-drive, and if it isn’t maintained, we can’t get to it. For as long as we’ve owned it, I’ve asked for snow plowing to be set up. What’s a Man Gotta Do is live on bodespeaks.com and linked in my bio.

Your journey, your story; it’s yours to own.

Don’t let setbacks or failure define you; opportunity is often disguised as defeat.

I love ice cream, Stranger Things and #bigdealenergy

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Open post by bodespeaks with ID 18204827065333659
Your journey, your story; it’s yours to own. Don’t let setbacks or failure define you; opportunity is often disguised as defeat. I love ice cream, Stranger Things and #bigdealenergy

See you at 3:30 pm for the Big Deal Energy Q&A. 1 hour, 2 or 4 dogs, lots of fun and some inevitable hijinks. Go to bodespeaks.com to register or check my story.

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Open post by bodespeaks with ID 18119544766720284
See you at 3:30 pm for the Big Deal Energy Q&A. 1 hour, 2 or 4 dogs, lots of fun and some inevitable hijinks. Go to bodespeaks.com to register or check my story.
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