Sept 24: Let's Get Uncomfortable

Nitty Gritty PR

Share This Post:

I am sitting here with perma-grin on my face after creating a presentation for the GVSU Public Relations Student Society of America. The group asked me to speak on the Nitty Gritty of PR, in other words, what you don’t learn about in the classroom. You know, the long hours, coordination, logistics, wrangling, headaches, stress, etc.

But…you know what…I really fucking love my job. I decided instead of words, words and more words, I would show my experience in pictures. I have spent the last 2 hours looking through and inserting photos into the Prezi and it dawned on me…I have had one hell of a career so far.

Sure there are long hours, annoying people, unexpected surprises and more but holy shit the stuff I have gotten to be a part of…wow. Here are my major takeaways from my 15+ year career:

  1. People, so many people. I have met some of my best friends that started out as acquaintances, reporters or clients. I met Susan Ford Bales when I worked on a project for the Gerald R. Ford Presidential Museum – she was as awesome and intelligent as you would expect. My partner in crime, Adrienne Wallace, became the #2 of 8THIRTYFOUR and we experienced Lights in the Night Grand Rapids, Bissell Pet Foundation Howlween Hoof & Woof, Unity Bridge of Holland, multiple events, press conferences, speaking engagements and more.
  2. Experiences. I was able to travel to New York City with a client after setting up meetings with Seventeen Magazine, SELF magazine and more. Sure it was in the dead of summer and easily 100 degrees in the City but it was like I was in an episode of Sex in the City…but not as well-dressed.
  3. Clients. 8THIRTYFOUR has represented companies that have appeared on Shark Tank, are global, were launching a kitty litter product, were opening an ER and more. We once took on a client that wanted to launch thousands of lanterns into the sky over Grand Rapids – what a bunch of nut jobs.

This easily makes up for the sleepless nights, zero work/life balance and crushing stress. I would do all of it again in a heartbeat.

Take some time in the next week and just reflect on all you have done and accomplished. It is pretty damn impressive, be proud.

Leave A Comment

Search

Recent Posts

Have Something to Say?

Let me hear it.

Founding Cohort

$2,000
90 Days  |  4 Sessions  |  5 Modules  |  6 Mentor Meetings

Session Starts in September

Just some friendly career advice for young professionals or students in internships. Say yes.

Say yes to the after-hour thing. Say yes to the early morning thing. Say yes when your boss asks you to come to something - happy hour, networking event, whatever it is. SAY YES.

You know who gets the job and opportunities? The ones who show up, volunteer, and add value. 

Say yes to the additional learning, the webinar, the networking event...the everything.

Sincerely,

Every business owner everywhere.
Just a typical day at @8thirtyfour featuring dogs, snail mail and a Bode led mini tour of Creston. Professional level video work by @abbyw_05 and featuring @kayleemmiracle
Felt fitting to post this sneak peek of the Happy Hour Hustle episode with @meredith.and.the.media. You can’t allow other people to decide your path, if you’re afraid they’re gonna judge you; they will.

Get over it.