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This time of year, a lot of companies will reach out to us in an effort to incorporate marketing into their strategy for the new year. Prior to forming a relationship or hiring a communications agency, work to define your needs.
Pull together your team for a quick brainstorm and map out the below:
What were the biggest marketing challenges we faced in 2016? This could be anything from creative, content generation and email marketing to media relations and more.
Founding Cohort
$2,000
90 Days | 4 Sessions | 5 Modules | 6 Mentor Meetings
Session Starts in September
I’ll see you on the 10th at @theofficialmrla Women in Hospitality Leadership Conference. Get ready for some Big Deal Energy™ (n.): The confidence of knowing exactly who you are, owning your quirks, and communicating your authentic self unapologetically.
Your personal brand exists, so what are you gonna do about it? Flip the script, and turn the things you’ve been told to hide into your greatest professional asset - safe is forgettable. Time to own your quirks.
For the first time in a decade, it feels like this country can breathe. Women made history, and absolutely dominated - @keishaforga @secdebhaaland @amyactonoh @ginafortexas @annieandrewsmd @ltgovstratton @jasmine4ga Stacey Plaskett @congresswomansarahmcbride @melatkirosco and so many more. My favorite being, of course @khristiansilvisforhd84.
Let’s fix this sh*tshow
Let’s make @kamalaharris proud.
This just felt very patriotic.
This woman worked her ass off and got 60% of the vote 🔥
We’re all gonna f*ck up and make mistakes; give yourself grace and remind yourself of what you’ve done right, why you’re amazing and get on with it.
You are not who you were yesterday; you’re better and stronger.
It was a good week to be Frank; a reprieve for both of us. We read, sat by the fire, slept, had the sun on our faces and just breathed. #cabinlife
Rest is something I don’t allow, the guilt of not responding to that email, text, phone call, or not walking Frank, visiting Little Fox and God forbid reading a book that isn’t about business or taking time to relax on my patio…puts my nervous system in overdrive and I can’t shutdown.
My body said “hey asshole, the lack of sleep (2 hrs a night), diet of cheez-its or lack of, combined with perimenopause and constant stress means we’re shutting down your brain - say goodbye to problem-solving, forming sentences, regulating your emotions…you’re done.”
It isn’t lost on me that the exact thing I built the Woman’s Entrepreneurial Fellowship for is the exact thing I’m rejecting.
I know all of you picked up on this before me. You reached out, sent notes, prayed, offered help, gave advice and warned me what would happen. I tend to be a little dense and stubborn. Last week it hit me hard. Those damn business owners pick up on everything.
Taking time for yourself, to truly go off grid, to rest, recover, and just not be your business is not selfish; it’s the most important thing you can do for your business and your own survival.
Putting this here as a reminder to myself that I am an idiot, and you need to practice what you preach.
We bought the cabin 10 years ago for this exact reason and the last three years I have been up there only a few times. The world isn’t gonna end if you don’t respond to that email, text or call.
✌️ i’ll see you in a few, I’m going to my happy place.
If you don’t believe in yourself, then you’re not gonna get any further than you are. That voice in your head is a dick, stop listening to it.
@badass_women_in_business podcast is now live. Head to my story. #personalbranding #smallbusiness
