Rhiannon had some really great questions and this is an issue that is applicable not only to creative entrepreneurs who don’t necessarily want to be front and center when it comes to their brand
When we first took Brené through the Braid Method* (in 2013) we asked her: what’s the ONE thing you want to be known for? And she said “I want to start a national conversation about vulnerability.”
At first glance, Confusing is the opposite of Vague. They’re wearing something very fashion forward that you either absolutely love … or love to hate. Now, this is actually a really great branding tactic and an outward display of authenticity and being who you are.
