I am the most unathletic person you will ever meet. If you don’t believe me, watch the video of me rollerblading—it’s on my Instagram. I’m not giving you the link, you gotta work for it. Ironically, or not ironically, I am ridiculously competitive, which directly challenges my athleticism, often with disastrous consequences. Case in point: […]
(If I hear this one more time, I’m gonna throat punch someone.) If I had a dollar for every time a technical or contracting company said, “We don’t do marketing*,” I could fund my own tradeshow booth next to Lockheed Martin at AUSA. With lighting. And carpet padding (and actual comfy chairs). Every time, I […]
PR seems like a sexy field, am I right? If your older like me, then you think of Samantha from Sex in the City and her high rolling lifestyle. She got into all the best parties and represented the coolest people. Maybe you’re thinking more along the lines of Olivia Pope, she was a wizard […]
The most important relationships in your business are the ones you already have. We spend so much time searching for the next big thing, new project, new client…we miss or take for granted what is right in front of us. Since we started implementing the Entrepreneurial Operating System® (EOS®) at 8THIRTYFOUR, we made it a […]
The use of social media is a hot topic around our office lately. We have a social media policy at 8THIRTYFOUR, it is all of one paragraph and states that employees are expected to engage with our brand, share our content and be good ambassadors. What it fails to get into is the type of […]
I had a friend pose a question to me this past week on the future of social media. Will it remain an important tool for marketers? Has fake news, spam accounts and the ever present trolls reduced the value? I would also add changing algorithms and the trends towards pay to play to the list. […]
Public relations can only do so much. PR practitioners can build brand awareness, attract attention to new products, manage a crisis and so much more. What we can’t do, is run your company. PR Daily News says it best, PR can minimize the damage caused by operational and managerial missteps, but it can’t fix stupid. When […]
Is your logo outdated and no longer relevant to your customers? Do you even know how your brand is perceived? A brand’s mark can be very subjective as individuals see and interpret things differently based off their own experiences. When we work with companies on a rebranding or branding effort it is incredibly important that […]
This time of year, a lot of companies will reach out to us in an effort to incorporate marketing into their strategy for the new year. Prior to forming a relationship or hiring a communications agency, work to define your needs. Pull together your team for a quick brainstorm and map out the below: What […]
834 was set up to be an integrated communications agency, which means we can manage all your needs under one roof. We build a strategy, we implement the strategy and we measure the strategy. All of this takes time. We like to think we are magical unicorns, but alas we are merely human. When hiring […]
