August 11, 2025
Own Your Quirks
I am the most unathletic person you will ever meet. If you don’t believe me, watch the video of me rollerblading—it’s on my Instagram. I’m not giving you the link, […]
May 16, 2025
We Don’t Do Marketing
(If I hear this one more time, I’m gonna throat punch someone.) If I had a dollar for every time a technical or contracting company said, “We don’t do marketing*,” […]
December 8, 2020
It’s all about the hustle
PR seems like a sexy field, am I right? If your older like me, then you think of Samantha from Sex in the City and her high rolling lifestyle. She […]
June 25, 2018
Cultivating client relationships
The most important relationships in your business are the ones you already have. We spend so much time searching for the next big thing, new project, new client…we miss or […]
December 7, 2017
Employees & Social Media
The use of social media is a hot topic around our office lately. We have a social media policy at 8THIRTYFOUR, it is all of one paragraph and states that […]
April 17, 2017
The future of social media
I had a friend pose a question to me this past week on the future of social media. Will it remain an important tool for marketers? Has fake news, spam […]
January 11, 2017
PR can’t fix stupid
Public relations can only do so much. PR practitioners can build brand awareness, attract attention to new products, manage a crisis and so much more. What we can’t do, is […]
January 5, 2017
What goes into developing a brand?
Is your logo outdated and no longer relevant to your customers? Do you even know how your brand is perceived? A brand’s mark can be very subjective as individuals see […]
January 3, 2017
Marketing in the new year
This time of year, a lot of companies will reach out to us in an effort to incorporate marketing into their strategy for the new year. Prior to forming a […]
November 7, 2016
Get the most out of your agency
834 was set up to be an integrated communications agency, which means we can manage all your needs under one roof. We build a strategy, we implement the strategy and […]
October 4, 2016
5 tips for implementing that communication strategy
When we recommend communication activities for our clients and outline tools, tactics and timeline; one of the most common responses we hear: “We don’t have time for that, we are […]
September 20, 2016
Basics of media preparation
As we gear up for another week of media announcements, press conferences, media training and pitching, I wanted to share some tips on media preparation. Reporters use interviews to gather […]
September 8, 2016
Stop saying this to PR pros
So you hired us…because we know stuff. We clearly have a track record of success in public relations or you never would have come to us in the first place. […]
September 6, 2016
Worst Content Advice Ever Given
Content rules the world, you know this, your mom knows this, hell…even your dog knows it. Content done well, can drive sales, build brand awareness and has countless other benefits. […]
August 30, 2016
10 Signs You Should Invest In Communication Strategy
A communication strategy really does serve a purpose, it isn’t just something you read once and set on a shelf. It should be your roadmap to meeting your business goals, […]
August 23, 2016
Building an integrated campaign
Team 834 is working with our local community theatre on the promotion of an unknown play that deals with some very real but difficult issues. In an effort to bring […]
August 9, 2016
The power of visual content
Designing is not a skill I possess. I do, however, understand the importance of integrating visual content into every aspect of your communication tools. A recent article by HubSpot states: […]
July 19, 2016
How is your brand perceived?
I had a conversation with a friend, and someone I respect immensely professionally, about a company’s brand and how it is interpreted across all channels. She shared with me a […]
May 26, 2016
Lipstick is not the solution
I have been waiting for 10 YEARS for an article that accurately depicts integrated communications (thank Brian) and why it is the ONLY way agencies should function. This past week, […]
