Small Biz

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February 1, 2021

Goodbyes are never easy

My most hated phrase of all time is, “hey do you have a second to chat?” There is never ANY good news that comes with that question. If you ask any business owner what is the hardest part of owning a business, they will without a doubt say, employees. Whether that is attracting, retaining or […]
January 29, 2021

How to crush an interview

It was time to update this blog, the original was written in 2018 and was recently trolled by someone who pointed out several spelling and grammatical errors (oops)…so I figured it was the universe telling me to bring it into the current year. Plus we’re currently hiring for several positions, and Zoom interviews are a […]
January 17, 2021

Code of Ethics: Trump Administration

Public relation professionals are required to abide by a code of ethics. You can read the entire code here, but for the purpose of this blog, I want to highlight the section that references honesty. We adhere to the highest standards of accuracy and truth in advancing the interests of those we represent and in […]
August 31, 2020

Keep your monkey

We have a saying at our office, “keep the monkey.” Yeah, it’s weird, but here is the point. You’ve heard people say, “I have a monkey on my back.” They’re referring to a problem or issue they can’t resolve that is hanging over their head. Human nature is to pass the monkey off to someone […]
August 10, 2020

We’re doing the best we can.

So, 2020 has been a bit of a challenge. I believe the word tossed around frequently is “unprecedented.” I’ve been talking to my small biz friends and we are all feeling a bit overwhelmed, now this isn’t a new feeling for any of us, but we are in uncharted waters and making decisions we thought […]
May 13, 2020

Pivot! What other choice do you have?

It’s been a while since I’ve posted, been a little busy ensuring we survive this damn pandemic. Priorities, I suppose. The first week, we lost over $15,000 in revenue a month, which does not include the clients who simply couldn’t pay but would when able. This happened on a Tuesday, by Thursday I made the […]