It is part of all PR practitioners jobs to stay up-to-date with current events and we often stumble across interesting stories. This past week is no different, so I offer you the following to entertain you while at your desk or home weathering this snowstorm. My commentary is especially amusing. Really Smart Girl Scouts Sell Cookies Outside […]
I couldn’t help rooting for the Philadelphia Eagles last night, Nick Foles’ story is just amazing and who doesn’t love a great underdog story? As everyone by now knows, Foles almost walked away from football, he was discouraged, disappointed in his career – spending much of his time on the sideline. We all know how his […]
When starting a business the only thing you can think of is….$$$. How will you pay bills? Hire employees? Feed your dog? Fast forward and you are now a relatively stable company (I mean are small businesses ever really stable?) and you are struggling with clients, you’re exhausted all the time, management of employees is […]
Yesterday, 8THIRTYFOUR officially celebrated 11 years with our community, clients and staff. While our anniversary gave us an excuse to throw a party, our intent was much more powerful than that. Our message for the evening was the “Power of Small Business,” which we highlighted with a superhero theme. To me, small business owners are […]
Apparently 11 years is a milestone for a small business, or so I’ve been told. This week we are throwing a party to celebrate 8THIRTYFOUR’s eleventh anniversary, while also highlighting all things small business. As a business owner, you tend to be pretty pessimistic, you are always waiting for the other shoe to drop; for […]
“Leadership that is not deeply rooted in a foundation of truth is leadership destined to fail.” – Mike Myatt of Innovation Excellence. As a leader, you are only as good as your word and how you live out that word. The most successful business leaders of our time have built their personal brand through honesty, […]
My top blogs of 2017 were incredibly personal and a bit painful to write. I narrowed last year’s blogs down to the top 5. In each of these my passion and commitment to small business is evident, as is the sacrifice and growth that comes along to it. So, take a gander and if you […]
Strategies are hard. Where the hell do you even start? Whether you are the one responsible for creating a marketing plan or you are working with an agency, you need to understand the components. The following outline is what I start with when crafting a strategy and then I customize based on the client, industry […]
At the end of every year, people lose their minds and make a bunch of resolutions they are never going to keep. The definition of insanity is doing the same thing over and over and expecting different results – it’s time for a different approach. What if we all learned from the prior year, took […]
The holidays are a great time to sit back and strategize on your business for the coming year. The weeks leading up to Christmas are a great reprieve from email, meetings and conference calls. So make the most of it and set your goals for 2018. Grab the spiked Eggnog, a cozy blanket, your laptop […]
