The holidays, am I right? Just typing that I am exhausted. What is it about them that just mentally exhausts us and makes us ridiculously emotional? For a lot of us, it’s family dynamics and figuring out how to cope with them or not…might I suggest the latter? Whatever it is, cut yourself some slack. […]
The use of social media is a hot topic around our office lately. We have a social media policy at 8THIRTYFOUR, it is all of one paragraph and states that employees are expected to engage with our brand, share our content and be good ambassadors. What it fails to get into is the type of […]
How do you stay motivated when faced with overwhelming loss? Whether it is a death, personal failure, business failure or other; motivation can seem unattainable – especially when all you want to do is curl up in the fetal position and cry. This past year, I lost two of my dogs and the pain felt […]
It’s that time of year where we are bombarded with ads, coupons, sales, doorbusters – you name it. If you are a small business you may struggle to stand out, how can you even compete? If you are a small retailer, it is already hard enough to make a profit, you can slash prices to […]
I failed today in setting an example, in leading, in following our core values. I let frustration and stress get the better of me. Want to know the great thing about it? I have another chance to get it right. Tomorrow is a new day. Owning and running a business is tough and you are […]
It is hard to fight perfection. We are taught that we should always pursue it, even if it isn’t attainable. Why is that? If it is a lesson in failure then ok, but most often it sets us up for low self-esteem, feelings of inadequacies and disappointment. As a business owner, we feel that we […]
I had a friend send me the below the other day and I literally laughed out loud and then went and followed Smirnoff on all of their social channels. Whatever ad agency came up with it, kudos. I recently wrote on brand activism and my thoughts on companies engaging in political dialogue. As a small […]
I am sitting here with perma-grin on my face after creating a presentation for the GVSU Public Relations Student Society of America. The group asked me to speak on the Nitty Gritty of PR, in other words, what you don’t learn about in the classroom. You know, the long hours, coordination, logistics, wrangling, headaches, stress, […]
Dear Sarah Sanders: It’s time. No one is debating your talent, well some are, but we are all beginning to question your sanity. I mean, how much abuse can someone subject themselves to? Do you believe the stuff you are saying anymore? The Public Relations Society of America (PRSA) code of ethics clearly states, “We […]
Me Too. A powerful two word phrase that has been spreading like wildfire on social media started up on Sunday night. With the Harvey Weinstein sexual assault allegations dominating headlines, actress Alyssa Milano took to social media asking women to post “Me Too” if they had ever been a victim of sexual assault and/or harassment. […]
