8THIRTYFOUR

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January 24, 2019

Be comfortable with change

Be comfortable with change is the best piece of advice I can offer you. Life is going to throw a lot of curve balls your way, so line up to catch them and throw them the f**k back. 8THIRTYFOUR is 12 years old (maybe 13 – I lose track) and there is not a single […]
January 19, 2018

Throwing a message (not just a party)

Yesterday, 8THIRTYFOUR officially celebrated 11 years with our community, clients and staff. While our anniversary gave us an excuse to throw a party, our intent was much more powerful than that. Our message for the evening was the “Power of Small Business,” which we highlighted with a superhero theme. To me, small business owners are […]
January 17, 2018

Learning to celebrate

Apparently 11 years is a milestone for a small business, or so I’ve been told. This week we are throwing a party to celebrate 8THIRTYFOUR’s eleventh anniversary, while also highlighting all things small business. As a business owner, you tend to be pretty pessimistic, you are always waiting for the other shoe to drop; for […]
December 20, 2017

2018 Planning

The holidays are a great time to sit back and strategize on your business for the coming year. The weeks leading up to Christmas are a great reprieve from email, meetings and conference calls. So make the most of it and set your goals for 2018. Grab the spiked Eggnog, a cozy blanket, your laptop […]
October 25, 2017

Nitty Gritty PR

I am sitting here with perma-grin on my face after creating a presentation for the GVSU Public Relations Student Society of America. The group asked me to speak on the Nitty Gritty of PR, in other words, what you don’t learn about in the classroom. You know, the long hours, coordination, logistics, wrangling, headaches, stress, […]
September 18, 2017

The value of core values

The definition of core values according to dictionary.com is the below: Core values are the fundamental beliefs of a person or organization. … Core values also help companies to determine if they are on the right path and fulfilling their goals by creating an unwavering guide. Just this week we rolled out 8THIRTYFOUR core values. As we move […]