Strategies are hard. Where the hell do you even start? Whether you are the one responsible for creating a marketing plan or you are working with an agency, you need to understand the components. The following outline is what I start with when crafting a strategy and then I customize based on the client, industry […]
You’ve heard the saying “evolve or die”, well it couldn’t be more true. If you are a business you can’t continue to do things the same way year after year because you’ve always done it that way. No one cares what you want or what makes you comfortable, if you don’t put your customers front […]
When we recommend communication activities for our clients and outline tools, tactics and timeline; one of the most common responses we hear: “We don’t have time for that, we are a small team.” If you don’t have the budget to hire 834 for implementation of your communication strategy, then you have to identify how to […]
A communication strategy really does serve a purpose, it isn’t just something you read once and set on a shelf. It should be your roadmap to meeting your business goals, whether it is awareness, generating leads or recruiting talent. Still not convinced? Here are 10 signs you need a communication strategy. Elevator pitch. You don’t […]
