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March 31, 2017

Marketing love: Southwest Airlines

I have long been a fan of Southwest Airlines. Besides the fact that their boarding process is genius, prices are on point and the staff always seems pretty damn nice – the marketing is also humorous, strategic and well implemented. Here are the top reasons I am crushing on Southwest Airlines: They listen. Every time […]
January 16, 2017

5 ways to improve your business now

“Insanity: doing the same thing over and over again and expecting different results.” – Albert Einstein As a business owner you need to constantly adapt, innovate and be willing to change to remain relevant. Some of the most well-known companies such as Yahoo!, Radio Shack, Sears, etc. are in danger of extinction or are already […]