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Crisis communication

Home - Posts tagged: Crisis communication
March 31, 2017

Marketing love: Southwest Airlines

I have long been a fan of Southwest Airlines. Besides the fact that their boarding process is genius, prices are on point and the staff always seems pretty damn nice – the marketing is also humorous, strategic and well implemented. Here are the top reasons I am crushing on Southwest Airlines: They listen. Every time […]
February 27, 2017

The importance of company culture

So often the importance of company culture is overlooked. In the past few months, I have put emphasis on mapping 834’s culture out, but not all companies see the need to define their culture. Take Uber for example, they are facing a media firestorm and branding crisis due to their toxic culture. How does company […]

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