Ever find yourself scrolling through Facebook, Instagram, LinkedIn…all the photos in your phone…the latest Ann Taylor sale…basically doing anything but tackling the looming project that is due? I’m convinced it is human nature to procrastinate, it just feels natural to find reasons to not do something. It’s like we are wired to avoid emptying the […]
I had a great conversation this past week with good friend of mine, who is in an influential and important role in Grand Rapids. She was looking to amplify her brand, meaning raise her profile in the community. Although she is very involved in the community, which is a huge part of her job, not […]
I had a friend pose a question to me this past week on the future of social media. Will it remain an important tool for marketers? Has fake news, spam accounts and the ever present trolls reduced the value? I would also add changing algorithms and the trends towards pay to play to the list. […]
Team 834 is working with our local community theatre on the promotion of an unknown play that deals with some very real but difficult issues. In an effort to bring awareness to the play, which will absolutely make people uncomfortable, we had to get creative. When we develop campaigns, we always go the integrated route..I […]
Designing is not a skill I possess. I do, however, understand the importance of integrating visual content into every aspect of your communication tools. A recent article by HubSpot states: When people hear information, they’re likely to remember only 10% of that information three days later. However, if a relevant image is paired with that same information, […]
