Integrated Agency Archives | Kim Bode Speaks

January 19, 2018

Throwing a message (not just a party)

Small Biz
2 min read
324 Views
Kim Bode
0 Comments

Yesterday, 8THIRTYFOUR officially celebrated 11 years with our community, clients and staff. While our anniversary gave us an excuse to throw a party, our intent was much more powerful than that. Our message for the evening was the “Power of Small Business,” which we highlighted with a superhero theme. To me, small business owners are […]

May 26, 2016

Lipstick is not the solution

Integrated Communication
2 min read
272 Views
Kim Bode
2 Comments

I have been waiting for 10 YEARS for an article that accurately depicts integrated communications (thank Brian) and why it is the ONLY way agencies should function. This past week, I read this article on PR Daily that addressed integrated communications and categorized agencies in 3 categories: Traditional, Integrated and Lipstick. The below diagram from the […]