Millennials

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October 11, 2017

Millennials and brand loyalty

This article previously appeared in the Grand Rapids Business Journal on September 29, 2017. Peanut butter. Jam. Bread. Besides a craving for a sandwich, do you think of certain brands when you think of these products? Does Jif or Smuckers pop into your head? Companies invest millions into advertising, so their brand is top of […]
August 7, 2017

It’s on you to grow your network

Hello everyone seeking a job, connection, friend, mentor, advice – stop bugging everyone. Make it happen yourself. No one owes you anything. They certainly don’t owe you their time, an introduction or advice.  This past week, I have received numerous emails from individuals relocating to the area. Apparently they googled and I came up, lucky […]
July 17, 2017

Setting boundaries

When do you put the phone away for the night? When do you close your laptop? Boundaries is something a small business owner will never have. We don’t shut it off, we don’t put it down and we sure as hell never stop thinking about. BUT…this is should not the case for your employees and […]
June 6, 2017

Hearing your employees

I always think it is ironic I write these blogs about management, when I often struggle to find my way. I guess I figure, when I am researching, reading and learning…well I might as well pass it on to my 30 subscribers. Someone pointed out the other day, that my agency has a reputation for […]
March 27, 2017

The snowflake test

We have all heard the saying “special snowflakes”, most often this is referring to a certain age group or generation. The connotation is not meant to be positive, rather it alludes to individuals that are whiny, entitled and expect certain things out of an employer. One company went so far as to create their very […]
September 13, 2016

Do employees ask for too much?

My first job was working in the facilities planning department at a university, I was a glorified assistant/secretary and it was definitely not what I went to school for. I remember when I was hired, how grateful I was to have benefits, a paycheck and colleagues I really liked. I never once thought to myself: […]