As women we are programmed to be apologetic. “Sorry i’m late.” “Sorry this seat is taken.” “Sorry to bother you.” “Sorry to interrupt.” Can we just knock it off already? Manners are one thing, but apologizing for no reason can actually hurt you. What kind of message are you sending? It sure as hell isn’t […]
Entire sections of bookstores are dedicated to self-help and self-improvement. Many individuals dedicate hours and hours to the pursuit of happiness. They turn the focus inward and change their own behavior and habits and focus on the betterment of themselves. A recent Fast Company article contradicts this by stating that other people are the key to our […]
So often the importance of company culture is overlooked. In the past few months, I have put emphasis on mapping 834’s culture out, but not all companies see the need to define their culture. Take Uber for example, they are facing a media firestorm and branding crisis due to their toxic culture. How does company […]
It still amazes me how bad individuals are at promoting themselves, the fact is everything you do shapes your personal brand. The benefits of personal branding are numerous, the only way to beat the competition is to actively market yourself. In a nutshell, personal branding is defining who you are, then actively communicating that through a […]
In the last week it occurred to me what a terrible job professionals do marketing themselves. Developing your personal brand and communicating your value proposition is key to success. Everything we do is tied back to sales, whether it is convincing your signifiant other to go to a steakhouse vs. an Italian restaurant or convincing […]
