(If I hear this one more time, I’m gonna throat punch someone.) If I had a dollar for every time a technical or contracting company said, “We don’t do marketing*,” I could fund my own tradeshow booth next to Lockheed Martin at AUSA. With lighting. And carpet padding (and actual comfy chairs). Every time, I […]
So, 2020 has been a bit of a challenge. I believe the word tossed around frequently is “unprecedented.” I’ve been talking to my small biz friends and we are all feeling a bit overwhelmed, now this isn’t a new feeling for any of us, but we are in uncharted waters and making decisions we thought […]
We are blogging maniacs at 8THIRTYFOUR, we blog twice a week or more depending on breaking industry news. That is a lot of content to create, which means we have learned a thing or two along the way. Here are some of our blogging non-negotiables. It’s all about the relationship. Readers need to feel a […]
At some point in the lifespan of your small business, you have to grow up. What do I mean by this? You stop living in a reactive, chaotic environment and you become more strategic and structured. When you first start your business, you are desperate for clients/customers. You don’t have the luxury of turning down […]
Apparently 11 years is a milestone for a small business, or so I’ve been told. This week we are throwing a party to celebrate 8THIRTYFOUR’s eleventh anniversary, while also highlighting all things small business. As a business owner, you tend to be pretty pessimistic, you are always waiting for the other shoe to drop; for […]
To be clear, I mean public speaking not just talking out loud. Although I do excel at that regardless if I have an audience. This week, actually today, I am talking to a group of professionals at OrgPro on measuring ROI on marketing efforts as well as personal branding. The latter is my most favorite […]
Jerry Maguire, eat your heart out. As a business owner you need to constantly ask yourself, “is this a good investment?” or “what is the ROI?” Marketing is one of those activities that proves more difficult to show return on investment, which is why it is usually the first to get chopped. I’m here to […]
We have gotten lazy. Gone are the days when many of us were expected to wear a suit to work; which is not a bad thing. I love being able to express myself through my wardrobe, accessories and shoes. Business casual has become the norm and in the marketing agency world, for the most part […]
Does Twitter really have a place in business? Are you really going to suggest it as part of a marketing strategy? Short answer: Yes. Here is the deal, just a few short years ago (or yesterday) we were all debating the legitimacy of any social media and yet … we are all using it. So, […]
