It’s all about the hustle

PR seems like a sexy field, am I right? If your older like me, then you think of Samantha from Sex in the City and her high rolling lifestyle. She […]

Pitching your client

It still astounds me that PR professionals send mass emails when sharing client news. I didn’t think this was the norm anymore, until I was on the phone with my […]

Building a PR calendar

One of the best ways a company can gain awareness is visibility in the media. Public Relations and media coverage has changed over the years which is good and bad. […]