I had a great conversation this past week with good friend of mine, who is in an influential and important role in Grand Rapids. She was looking to amplify her brand, meaning raise her profile in the community. Although she is very involved in the community, which is a huge part of her job, not […]
Me Too. A powerful two word phrase that has been spreading like wildfire on social media started up on Sunday night. With the Harvey Weinstein sexual assault allegations dominating headlines, actress Alyssa Milano took to social media asking women to post “Me Too” if they had ever been a victim of sexual assault and/or harassment. […]
I had a friend pose a question to me this past week on the future of social media. Will it remain an important tool for marketers? Has fake news, spam accounts and the ever present trolls reduced the value? I would also add changing algorithms and the trends towards pay to play to the list. […]
Team 834 is working with our local community theatre on the promotion of an unknown play that deals with some very real but difficult issues. In an effort to bring awareness to the play, which will absolutely make people uncomfortable, we had to get creative. When we develop campaigns, we always go the integrated route..I […]
Does Twitter really have a place in business? Are you really going to suggest it as part of a marketing strategy? Short answer: Yes. Here is the deal, just a few short years ago (or yesterday) we were all debating the legitimacy of any social media and yet … we are all using it. So, […]
