[vc_row][vc_column][vc_column_text css=”.vc_custom_1535797511386{margin-bottom: 0px !important;}”]Void. Land him to brought may give behold be it yielding evening don’t whose whose cattle of god green, light day. Set make without make moveth. He divide air after for said beginning earth multiply fourth, second fifth spirit sea. Sixth Living whales appear stars male two place evening. They’re, it subdue […]
Yesterday, 8THIRTYFOUR officially celebrated 11 years with our community, clients and staff. While our anniversary gave us an excuse to throw a party, our intent was much more powerful than that. Our message for the evening was the “Power of Small Business,” which we highlighted with a superhero theme. To me, small business owners are […]
Strategies are hard. Where the hell do you even start? Whether you are the one responsible for creating a marketing plan or you are working with an agency, you need to understand the components. The following outline is what I start with when crafting a strategy and then I customize based on the client, industry […]
The use of social media is a hot topic around our office lately. We have a social media policy at 8THIRTYFOUR, it is all of one paragraph and states that employees are expected to engage with our brand, share our content and be good ambassadors. What it fails to get into is the type of […]
This article previously appeared in the Grand Rapids Business Journal on September 29, 2017. Peanut butter. Jam. Bread. Besides a craving for a sandwich, do you think of certain brands when you think of these products? Does Jif or Smuckers pop into your head? Companies invest millions into advertising, so their brand is top of […]
Phew…this weather…am I right? I am beginning to think sweating is my new way of life. The weather certainly seems to be symbolic of where we are as a country right now – chaotic, confused and heated. Business & Brand Activism 8THIRTYFOUR is a progressive agency, that is something we have never shied away from, […]
To be clear, I mean public speaking not just talking out loud. Although I do excel at that regardless if I have an audience. This week, actually today, I am talking to a group of professionals at OrgPro on measuring ROI on marketing efforts as well as personal branding. The latter is my most favorite […]
We have a saying around our office, “Presentation is just as important as strategy.” What I mean by that is we could have an amazing marketing strategy that we put together for a client, but if we present it in Word with no logo, graphics or imagery it looks amateurish. We want to stand out […]
Is your logo outdated and no longer relevant to your customers? Do you even know how your brand is perceived? A brand’s mark can be very subjective as individuals see and interpret things differently based off their own experiences. When we work with companies on a rebranding or branding effort it is incredibly important that […]
A communication strategy really does serve a purpose, it isn’t just something you read once and set on a shelf. It should be your roadmap to meeting your business goals, whether it is awareness, generating leads or recruiting talent. Still not convinced? Here are 10 signs you need a communication strategy. Elevator pitch. You don’t […]
I had a conversation with a friend, and someone I respect immensely professionally, about a company’s brand and how it is interpreted across all channels. She shared with me a recent letter she had received from her bank, which told her they did not have proof of insurance for her business and that this needed […]
It still amazes me how bad individuals are at promoting themselves, the fact is everything you do shapes your personal brand. The benefits of personal branding are numerous, the only way to beat the competition is to actively market yourself. In a nutshell, personal branding is defining who you are, then actively communicating that through a […]
