May 16, 2025
We Don’t Do Marketing
(If I hear this one more time, I’m gonna throat punch someone.) If I had a dollar for every time a technical or contracting company said, “We don’t do marketing*,” […]
November 14, 2022
I’m Kind of a Big Deal: Thought Leadership
I am not a fan of the phrase “thought leadership,” but I have yet to come up with a better term, so here we are. It’s why I titled this […]
May 18, 2021
It’s time to rethink the 4-year degree
This blog probably won’t earn me a lot of friends in academia or in the parenting world, but hell it needs to be said. No matter what profession you are […]
January 17, 2021
Code of Ethics: Trump Administration
Public relation professionals are required to abide by a code of ethics. You can read the entire code here, but for the purpose of this blog, I want to highlight […]
December 8, 2020
It’s all about the hustle
PR seems like a sexy field, am I right? If your older like me, then you think of Samantha from Sex in the City and her high rolling lifestyle. She […]
June 7, 2018
Get writing!
If you are not writing, do you even exist? Kidding…sort of. In the world of business ownership, you have to write – emails, blogs, notes, strategies, press releases, newsletters…the list […]
January 4, 2018
Creating a marketing plan
Strategies are hard. Where the hell do you even start? Whether you are the one responsible for creating a marketing plan or you are working with an agency, you need […]
October 25, 2017
Nitty Gritty PR
I am sitting here with perma-grin on my face after creating a presentation for the GVSU Public Relations Student Society of America. The group asked me to speak on the […]
October 18, 2017
Dear Sarah Sanders: Remember the code of ethics?
Dear Sarah Sanders: It’s time. No one is debating your talent, well some are, but we are all beginning to question your sanity. I mean, how much abuse can someone […]
March 22, 2017
Pitching your client
It still astounds me that PR professionals send mass emails when sharing client news. I didn’t think this was the norm anymore, until I was on the phone with my […]
