May 16, 2025
We Don’t Do Marketing
(If I hear this one more time, I’m gonna throat punch someone.) If I had a dollar for every time a technical or contracting company said, “We don’t do marketing*,” […]
November 14, 2022
I’m Kind of a Big Deal: Thought Leadership
I am not a fan of the phrase “thought leadership,” but I have yet to come up with a better term, so here we are. It’s why I titled this […]
May 18, 2021
It’s time to rethink the 4-year degree
This blog probably won’t earn me a lot of friends in academia or in the parenting world, but hell it needs to be said. No matter what profession you are […]
January 17, 2021
Code of Ethics: Trump Administration
Public relation professionals are required to abide by a code of ethics. You can read the entire code here, but for the purpose of this blog, I want to highlight […]
December 8, 2020
It’s all about the hustle
PR seems like a sexy field, am I right? If your older like me, then you think of Samantha from Sex in the City and her high rolling lifestyle. She […]
June 7, 2018
Get writing!
If you are not writing, do you even exist? Kidding…sort of. In the world of business ownership, you have to write – emails, blogs, notes, strategies, press releases, newsletters…the list […]
January 4, 2018
Creating a marketing plan
Strategies are hard. Where the hell do you even start? Whether you are the one responsible for creating a marketing plan or you are working with an agency, you need […]
October 25, 2017
Nitty Gritty PR
I am sitting here with perma-grin on my face after creating a presentation for the GVSU Public Relations Student Society of America. The group asked me to speak on the […]
October 18, 2017
Dear Sarah Sanders: Remember the code of ethics?
Dear Sarah Sanders: It’s time. No one is debating your talent, well some are, but we are all beginning to question your sanity. I mean, how much abuse can someone […]
March 22, 2017
Pitching your client
It still astounds me that PR professionals send mass emails when sharing client news. I didn’t think this was the norm anymore, until I was on the phone with my […]
March 15, 2017
Building a PR calendar
One of the best ways a company can gain awareness is visibility in the media. Public Relations and media coverage has changed over the years which is good and bad. […]
January 11, 2017
PR can’t fix stupid
Public relations can only do so much. PR practitioners can build brand awareness, attract attention to new products, manage a crisis and so much more. What we can’t do, is […]
January 3, 2017
Marketing in the new year
This time of year, a lot of companies will reach out to us in an effort to incorporate marketing into their strategy for the new year. Prior to forming a […]
November 29, 2016
Want media coverage? Get creative.
There is no such thing as traditional PR anymore, I mean sure I can write up a press release and send to the masses and wait for my phone to […]
September 20, 2016
Basics of media preparation
As we gear up for another week of media announcements, press conferences, media training and pitching, I wanted to share some tips on media preparation. Reporters use interviews to gather […]
September 8, 2016
Stop saying this to PR pros
So you hired us…because we know stuff. We clearly have a track record of success in public relations or you never would have come to us in the first place. […]
August 23, 2016
Building an integrated campaign
Team 834 is working with our local community theatre on the promotion of an unknown play that deals with some very real but difficult issues. In an effort to bring […]
May 26, 2016
Lipstick is not the solution
I have been waiting for 10 YEARS for an article that accurately depicts integrated communications (thank Brian) and why it is the ONLY way agencies should function. This past week, […]
