April 15, 2022
Exhausted
I spoke to several female business owners/professionals in the past few weeks and they all have one thing in common, they’re exhausted. Just absolutely burned out. Their mental health is […]
March 18, 2019
Get it over with, stop procrastinating
Ever find yourself scrolling through Facebook, Instagram, LinkedIn…all the photos in your phone…the latest Ann Taylor sale…basically doing anything but tackling the looming project that is due? I’m convinced it […]
July 30, 2018
Blogging lessons (11 years and counting)
We are blogging maniacs at 8THIRTYFOUR, we blog twice a week or more depending on breaking industry news. That is a lot of content to create, which means we have […]
June 7, 2018
Get writing!
If you are not writing, do you even exist? Kidding…sort of. In the world of business ownership, you have to write – emails, blogs, notes, strategies, press releases, newsletters…the list […]
February 26, 2018
5 ways to amplify your personal brand
I had a great conversation this past week with good friend of mine, who is in an influential and important role in Grand Rapids. She was looking to amplify her […]
January 4, 2018
Creating a marketing plan
Strategies are hard. Where the hell do you even start? Whether you are the one responsible for creating a marketing plan or you are working with an agency, you need […]
December 7, 2017
Employees & Social Media
The use of social media is a hot topic around our office lately. We have a social media policy at 8THIRTYFOUR, it is all of one paragraph and states that […]
October 16, 2017
Me Too: Utilizing Social Media for Advocacy
Me Too. A powerful two word phrase that has been spreading like wildfire on social media started up on Sunday night. With the Harvey Weinstein sexual assault allegations dominating headlines, […]
September 20, 2017
Embrace change or die
You’ve heard the saying “evolve or die”, well it couldn’t be more true. If you are a business you can’t continue to do things the same way year after year […]
August 7, 2017
It’s on you to grow your network
Hello everyone seeking a job, connection, friend, mentor, advice – stop bugging everyone. Make it happen yourself. No one owes you anything. They certainly don’t owe you their time, an […]
July 10, 2017
Show me the money
Jerry Maguire, eat your heart out. As a business owner you need to constantly ask yourself, “is this a good investment?” or “what is the ROI?” Marketing is one of […]
April 17, 2017
The future of social media
I had a friend pose a question to me this past week on the future of social media. Will it remain an important tool for marketers? Has fake news, spam […]
February 8, 2017
Stop trolling!
In the past few months I have been solicited multiple times through LinkedIn, email or phone. These individuals always have a great partnership opportunity for 834 and it is always […]
November 29, 2016
Want media coverage? Get creative.
There is no such thing as traditional PR anymore, I mean sure I can write up a press release and send to the masses and wait for my phone to […]
November 4, 2016
Jimmy goes to the bar
This past week, Jimmy Lab, 834’s chief happiness officer decided to wander off and leave his humans completely panicked. Thanks to the power of social media, he was returned safe […]
October 4, 2016
5 tips for implementing that communication strategy
When we recommend communication activities for our clients and outline tools, tactics and timeline; one of the most common responses we hear: “We don’t have time for that, we are […]
August 23, 2016
Building an integrated campaign
Team 834 is working with our local community theatre on the promotion of an unknown play that deals with some very real but difficult issues. In an effort to bring […]
August 18, 2016
Why the heck should I tweet?
Does Twitter really have a place in business? Are you really going to suggest it as part of a marketing strategy? Short answer: Yes. Here is the deal, just a […]
August 9, 2016
The power of visual content
Designing is not a skill I possess. I do, however, understand the importance of integrating visual content into every aspect of your communication tools. A recent article by HubSpot states: […]
May 5, 2016
Social Media Gurus Are BS
My sister-in-law contacted me the other day to ask me about an individual, marketing themselves as a social media guru that promised her for $247 she could increase her Instagram […]
